Privacy policy
Privacy Policy
1.0 Introduction
Straights Global Limited (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with us, including when you use our clear aligner products and related services.
We act as a Data Controller for the personal data we collect and process about you.
2.0 What Personal Data We Collect
We may collect the following types of personal data:
Identity Information
Full name
Date of birth
Gender
Contact Information
Address
Email address
Telephone number
Dental Information (Special Category Data)
Dental impressions/images
Treatment plans and history
Notes from consultations or assessments
Financial & Transaction Data
Payment card details (via secure third-party processors)
Transaction history
Technical Data
IP address
Browser type and device identifiers (for website/app users)
Marketing and Communications Data
Preferences in receiving marketing from us
Communication preferences
3.0 How We Collect Your Data
We collect data through:
Our website or mobile applications
Online forms and consultations
Direct interactions (e.g. email, phone, or in-person)
Third-party dental professionals, with your consent
Social media or digital advertising interactions
4.0 Why We Collect and Use Your Data
We only process your data when we have a lawful basis to do so. These include:
Purpose Lawful Basis
To provide and manage your clear aligner treatment Performance of a contract
To assess your suitability for aligners Consent / Legitimate interest
To process payments and orders Performance of a contract
To respond to queries or complaints Legal obligation / Interest
To send service-related updates Performance of a contract
To send marketing communications Consent
To improve our products and services Legitimate interest
To comply with legal or regulatory requirements Legal obligation
5.0 Sharing Your Data
We may share your data with:
Registered dental professionals (to provide treatment)
Payment processors (e.g., Stripe)
IT service providers and software platforms
Regulatory bodies (if required by law)
Third parties with your explicit consent
Personal data may be shared with external compliance advisers for regulatory and monitoring purposes.
We do not sell your personal data to any third parties.
6.0 How We Protect Your Data
We apply strict security standards to protect your personal data, including:
Encryption and secure data storage
Role-based access controls
Regular security audits
Staff training in data protection
Where data is transferred outside the UK or EEA, we ensure adequate safeguards are in place, such as Standard Contractual Clauses.
7.0 Data Retention
We retain personal data only as long as necessary for the purposes it was collected, including:
Clinical records: minimum of 8 years after last treatment
Financial records: up to 7 years for tax/regulatory compliance
Marketing preferences: until you withdraw consent
8.0 Your Rights
Under UK GDPR, you have the right to:
Access your data
Request correction of inaccurate data
Request deletion of your data (where lawful)
Object to processing
Withdraw consent at any time (for marketing or health data)
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us at:
9.0 Cookies and Website Tracking
We use cookies and similar technologies on our website to enhance your experience. You will be asked to consent to non-essential cookies via a cookie banner.
10.0 Contact Us
If you have questions about this Privacy Policy or how we use your data:
Straights Global Limited
Address: 2nd Floor International House, Trinity Business Park, Wakefield, England, WF2 8EF
Email: hello@straights.com
Phone:0113 519 4476
11.0 Complaints
If you have any concerns about our use of your personal information, you can make a complaint to us at the above address.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Our ICO Number: ZB791851
Straights is a trading name of Straights Global Limited, our FCA registration number is 1015518. Straights Global Limited is an Appointed Representative of Space DP Limited who are authorised and regulated by the Financial Conduct Authority, firm reference number 1012302. Space DP Limited is the broker and not the lender and only offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. The permissions of Space DP Limited as a Principal firm allow Straights Global Limited to undertake credit broking. *Credit provided subject to age and status. Minimum spend applies. Not all products offered by Secure Trust Bank PLC are regulated by the Financial Conduct Authority.
Where required by law, loans will be regulated by the Financial Conduct Authority and the Consumer Credit Act 1974. Medenta Finance Limited, authorised and regulated by the Financial Conduct Authority No: 715523. Registered in Scotland, No: SC276679. Registered address: 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ. Tel: 01691 684175. Medenta act as a credit broker, not the lender and will introduce businesses to V12 Retail Finance Limited for which they will receive a commission. The amount of commission will vary depending on the product chosen and amount borrowed.
Not all products offered by Secure Trust Bank PLC are regulated by the Financial Conduct Authority.
SV12 Retail Finance Limited is authorised and regulated by the Financial Conduct Authority. Registration number:679653. Registered office: Yorke House, Arleston Way, Solihull, B90 4LH. Correspondence address: 25-26 Neptune Court, Vanguard Way, Cardiff, CF24 5PJ. V12 Retail Finance Limited act as a credit broker, not a lender, and only offers credit products from Secure Trust Bank PLC for which they will receive a commission, the amount will vary depending on the amount of credit taken out but will not vary depending on the product chosen. Secure Trust Bank PLC trading as V12 Retail Finance is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registration number: 204550. Registered office: Yorke House, Arleston Way, Solihull, B90 4LH. Terms and conditions apply. Written quotations are available on request from Secure Trust Bank PLC. Credit facilities are subject to status and affordability checks and only available to UK residents over the age of 18. Secure Trust Bank PLC reserves the right to decline any application. APR and repayment details are correct at time of publish. Telephone calls are recorded for training and compliance purposes by the Financial Conduct Authority and the Consumer Credit Act 1974. Medenta Finance Limited, authorised and regulated by the Financial Conduct Authority No: 715523. Registered in Scotland, No: SC276679. Registered address: 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ. Tel: 01691 684175. Medenta act as a credit broker, not the lender and will introduce businesses to V12 Retail Finance Limited for which they will receive a commission. The amount of commission will vary depending on the product chosen and amount borrowed. V12 Retail Finance Limited is authorised and regulated by the Financial Conduct Authority. Registration number:679653. Registered office: Yorke House, Arleston Way, Solihull, B90 4LH. Correspondence address: 25-26 Neptune Court, Vanguard Way, Cardiff, CF24 5PJ. V12 Retail Finance Limited act as a credit broker, not a lender, and only offers credit products from Secure Trust Bank PLC for which they will receive a commission, the amount will vary depending on the amount of credit taken out but will not vary depending on the product chosen. Secure Trust Bank PLC trading as V12 Retail Finance is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registration number: 204550. Registered office: Yorke House, Arleston Way, Solihull, B90 4LH.
Terms and conditions apply. Written quotations are available on request from Secure Trust Bank PLC. Credit facilities are subject to status and affordability checks and only available to UK residents over the age of 18. Secure Trust Bank PLC reserves the right to decline any application. APR and repayment details are correct at time of publish. Telephone calls are recorded for training and compliance purposes.
Representative Example: Total amount of Credit £1,196.00. Total charge for credit £472.60. Total Amount Repayable £1,668.60. Repayable by 60 monthly payments of £27.81. Representative 14.9% APR. Example based upon treatment costing £1,196.00 repayable over 60 months. Acceptance is subject to status. Terms and conditions apply.
Space Dental also offers an alternative second line finance offering in terms of an interest bearing credit facility through Snap Finance Ltd at Representative 29.9% APR if declined first line finance. Snap Finance Ltd act as the lender. Credit Subject to Status. Terms and conditions apply. Snap Finance Ltd is a company registered in England and Wales. Registered Number 08080202. Registered address: Snap Finance Ltd, 1 Vincent Avenue, Crownhill, Milton Keynes MK8 0AB.
Any promotion and/or advertisement for credit facilities made on this website do not reference Snap Finance Ltd. Customers will only be offered Snap Finance at the discretion of Space Dental.